The Power of Broke

The Power of Broke

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Product Code : SKU0027

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

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Book detailsAuthor details
Author Daymond John
Language English
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The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success, fame, and profit.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.

                                            • Paperback: 250 pages
                                            • Publisher: Powernomics Corporation of America (August 1, 1994)
                                            • Language: English
                                            • ISBN-10: 0966170210
                                            • ISBN-13: 978-0966170214
Dimension (L x W x H) 5.2 x 0.6 x 8 Inch
Weight 7.2 Ounce